THE RICH WORLD PROVIDES INFORMATION ON DIFFERENT TYPES OF COOKIES
“Personal information” means information about you that can be used to contact or identify you. The personal information types collected in accordance with a Service may vary depending on the activity and may include:
Your social network or third party service user identification number;
Your mobile device’s unique identifier (UDID);
Transaction identifiers for purchases;
Your email address;
Your profile picture; or
Any other relevant information included in your application, social network or other online profile. Additionally, THE RICH WORLD may acquire information from you through:
Your access and participation in message boards on a Service;
The contents of your Customer Support requests; or
Your purchase of a virtual product of any type. Please note that because a third party site manages the purchases of virtual goods offered by the Service, THE RICH WORLD does not have access to your credit card details or any other billing information.
“Non-personal information” is information that, when taken alone, cannot be used to identify or contact you. THE RICH WORLD may collect non-personal information about your use of its Service both in the course of game play and software usage. THE RICH WORLD may also invite you to share non-personal information about yourself, which may include but is not limited to:
Your age or date of birth;
Information about the hardware you may own;
Your favorite websites, friend information and fan pages; or
Any other information included in your application, social network or other online profile.
If non-Personal Information is collected for an activity that also requires personal information, THE RICH WORLD may combine your non-personal information with your personal information in an attempt to provide you with a better user experience, to improve the value and quality of the Services and to analyze how its Services are used. The Service may also record game play information such as your game session duration or your high scores. In addition to information collected as described above, you may choose to share additional information about yourself throughout the Service, such as on message boards and in games. Any actions you perform with other players are considered public, and are solely at your discretion. Other information THE RICH WORLD may collect includes your occupation, language, zip code, area code, location, and the time zone where a Service is used, as well as information about your computer, mobile device, software, platform, incident data, Internet Protocol (IP) address, network Media Access Control (MAC) address and connection, browser type, browser language, referring pages, exit pages and URLs, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of this activity, so that THE RICH WORLD can better understand customer behavior and improve its products, services, and advertising. THE RICH WORLD may also receive either non-personal or public information from third parties in connection with market and demographic studies and/or data that THE RICH WORLD may use to supplement personal information provided directly by you.
USE OF YOUR INFORMATION
How THE RICH WORLD Uses Your Information
Access through Social Network Services or Mobile Devices
the name you have associated with your device;
your telephone number;
your specific geolocation;
your mobile contacts;
information about THE RICH WORLD and other third-party apps you have on your device.
If you want to remove your contacts stored by us, follow the instructions provided in the game to request that we remove them from our systems. If you need to enter a password to allow us to access your address book, we will not store that password.
Third Party Service Providers
Message Boards and Chat Rooms
Note that certain information you post and communicate through a Service or a third party site or service is public information for which you have no expectation of privacy. You may choose to disclose information about yourself in the course of contributing user generated content to THE RICH WORLD sites or Services or in its chat rooms, blogs, message boards, user “profiles” for public view or in similar forums on its sites through mobile services and/or through third party sites or services. Information that you disclose in any of these forums is public information, and there is no expectation of privacy or confidentiality. You should be aware that any personally identifiable information you submit in the course of these public activities can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. Please see THE RICH WORLD’s Terms of Service or the Application End User License Agreement at Terms of Service (as applicable) on this point and for other guidelines about posting content through any Service.
Information You Generate Using Our Communication Channels
Except for games designed for children under 13, you may be able to take part in certain activities on our Service that let you communicate or share information not just with THE RICH WORLD, but also with other THE RICH WORLD’s players. These include:
participating in player forums and message boards;
posting public comments to other players' profiles or gameboards;
sending private messages or invitations to other players, either directly on our websites or to their e-mail accounts;
chatting with other players;
You acknowledge and expressly agree that we may access in real-time, record, remove and/or store archives of these communications, comments, photos and drawings on THE RICH WORLD's servers to make use of them to protect the safety and well-being of our players and THE RICH WORLD's rights and property in connection with THE RICH WORLD’s Services; to conduct research; to operate, improve, personalize and optimize our Services and our players' experiences, including through the use of analytics; and to manage and deliver contextual advertising.
Note that in the ordinary course of Internet activity, certain information may be sent from your browser to third parties such as advertising networks and analytics companies. THE RICH WORLD has no control over the information sent from your browser to those networks or other third parties and recommends that you ensure that your browser settings prevent the disclosure of information you would not like to share.
Disclosure of Your Personal Information
You understand and agree that THE RICH WORLD may be required to disclose any personal information if required to do so by law or in the belief that such disclosure is reasonably necessary to avoid liability, to comply with legal process, including, but not limited to a subpoena, statute, search warrant, or court order, or to protect the property and rights of THE RICH WORLD or a third party, to protect the safety of the public or any person, or to prevent or stop activity THE RICH WORLD may consider to be, or to pose a risk of being, illegal, unethical or legally actionable. Note that THE RICH WORLD is not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that it may receive.
THE RICH WORLD may also disclose information about you if it determines that such disclosure is reasonably necessary to enforce the terms and conditions of the Service or to protect its operations or users. We will share your information with third party companies to perform services on our behalf, like processing payments, analyzing data, optimizing game play, e-mail delivery, hosting services, customer service and to help us in our marketing efforts, including managing and delivering contextual and tailored advertisements. We contractually require these third party service providers to maintain the confidentiality of the information we share with them, and we contractually require them not use your information for anything other than to provide services on our behalf.
Additionally, THE RICH WORLD may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. In the event that THE RICH WORLD undergoes a business transition, like a merger, acquisition by another company, or sale of all or part its assets (like selling a game), we may transfer all of your information, including personal information, to the successor organization in the transition. We will make reasonable efforts to let you and other players know of the business transition before transferring your personal information.
In addition, we will share your information (which may include personal information) with third parties or allow third parties to collect this information from our Services in the following circumstances:
Friends and Other Players
The Service supports and often encourages you to interact with other players. If you play through a social network or register through a social network, your social network friends will see your name, profile photo and descriptions of your game activity. Similarly, other players, regardless of whether they are your social network friends or not, will be able to see descriptions of your game activity, communicate with you within our Services, and view your game profile, which may include your name or a “game name” and your profile photo. Other players may also be able to send you game requests or even friend requests.
Third Party Advertising Including Tailored Advertising and Analytics
We do not actively share personal information with third party advertisers for their direct marketing purposes unless you give us your consent. When advertisers or ad networks place ads in our Services, they may collect or we may share the following types of information from within our Services:
performance data (e.g. number of clicks on an advertisement);
information about you and other players collectively that is not intended to specifically identify you (like players between the ages of 25 and 30 living in Los Angeles);
certain technical information (for example, IP addresses);
your social network ID;
and other contextual data about your game play (for instance, your level).
The information collected may be used to:
offer targeted advertising (behavioral advertising), and/or
undertake web analytics.
The Service may contain links to other websites or applications. The fact that the Service links to a website or application or presents a banner ad or other type of advertisement does not mean that THE RICH WORLD endorses or authorizes that third party, nor is it a representation of any affiliation with that third party. If you click on a link to a third party site or application, including on an advertisement, you will leave the THE RICH WORLD site you are visiting or application you are running and will go to the site or application linked to. These third party websites and applications may place their own cookies or other files on your computer or mobile device, and may collect data or solicit personal information from you. Other sites and applications follow different rules regarding the use or disclosure of the personal information you submit to them. Because THE RICH WORLD cannot control the activities of third parties, it cannot accept responsibility for any use of your personal information by such third parties, and it cannot guarantee that they will adhere to the same privacy and security practices as THE RICH WORLD. You are therefore encouraged to read the privacy policies or statements of other websites and applications you visit before providing any personal information.
Changing or Deleting Your Information
You may review, update, correct or delete any personal information by changing the applicable information in your profile page. If you completely delete all of this information, your account may be deactivated. If you would like THE RICH WORLD to delete your record in its system, please contact THE RICH WORLD and it will attempt to accommodate your request if it is not legally obligated to retain the record. If you have granted THE RICH WORLD access to your Account Information through a Service, you may request that THE RICH WORLD delete your Account Information by following the directions available at http://www.facebook.com/settings/?tab=privacy or under other links of each platform accordingly. You can request the deletion of your Account Information by dissociating or removing the THE RICH WORLD application from your social network or third party service account in accordance with the instructions provided by the social network or third party service.
THE RICH WORLD has made reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, THE RICH WORLD cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes. Also please note that email and messaging systems are not considered secure, so THE RICH WORLD discourages you from sending THE RICH WORLD personal information through these media.
International Operations and Transfers Out of the EEA
IMPORTANT: When you use Our Services, your data may be sent to the United States and possibly other countries.
If you don’t live in the United States, THE RICH WORLD will control your personal data. As part of our international operations, we may transfer data to our Affiliates (which means subsidiaries, parent companies, joint ventures and other corporate entities under common ownership with THE RICH WORLD Limited from time to time for our legitimate business purposes. For example, THE RICH WORLD Limited provides certain services to its Affiliates. We store information about players and visitors to its sites on servers located in the United States, and we may also store this information on servers and equipment in other countries. Personal data collected within the European Economic Area (“EEA”) may be transferred to, and stored at, a destination outside of the EEA. The data we hold may also be processed by employees operating outside of the EEA who work for us or one of our Affiliates or for one of our vendors. This staff may be engaged in, among other things, (i) the processing of transactions and your payment details and (ii) the provision of support services. When we transfer your personal information internationally we will take reasonable steps to ensure that your personal information is treated securely, lawfully and in the manner we describe here. Please note that laws vary from jurisdiction to jurisdiction, and so the privacy laws applicable to the places where your information is transferred to or stored, used or processed in, may be different from the privacy laws applicable to the place where you are resident.
Policy Regarding Persons Under 21
This product is intended for use by those 21 or older for amusement purposes only. Without derogating from the foregoing, THE RICH WORLD does not knowingly collect personal information from people under the age of 13. If you are under 13, you may not register for an account or provide any personal information to us. THE RICH WORLD respects the privacy of parents and children and is committed to complying with in the Children’s Online Privacy Protection Act ("COPPA"). If a parent believes that his or her child has submitted personal information to THE RICH WORLD, he or she can contact us via email firstname.lastname@example.org. If THE RICH WORLD learns that a person under the age of 13 has provided it with personal information, THE RICH WORLD will take steps to delete such information as soon as possible. We recognize the importance of safeguarding the privacy of children and encourage parents to check and monitor their children's use of online activities regularly.
For THE RICH WORLD's policy regarding the purchase of “coins” or other virtual currency, please see THE RICH WORLD's Terms of Service.
GOVERNING LAW AND JURISDICTION
This Privacy & Cookies notice shall be governed by and construed in accordance with the laws of British Virgin Islands. Disputes arising in connection with this Privacy & Cookies notice shall be subject to the exclusive jurisdiction of the British Virgin Islands Courts although the Company retains the right to bring proceedings against you for breach of this Privacy & Cookies notice in your country of residence or any other relevant country.